Branding a conceptual app for tourist safety in Barcelona entitled ‘StepSavvy’.
A self initiated University project, 2023.
As the bag-snatching capital of Europe, tourists in Barcelona have long been subject to petty theft. However, these crimes are becoming increasingly violent. Within the first 6 months of 2019, there were 7,423 robberies that involved violence or intimidation.
Tourists are more vulnerable to crimes simply because they lack the social know-how – and when it results in violence, young girls travelling alone or in small groups are particularly vulnerable as ‘easier targets’.
Everyone has a social and cultural understanding of where they live. What if these local insights could be brought to the attention of tourists to make them safer & less exposed to risk?
Doing together what can’t be done alone.
StepSavvy, in partnership with Barcelona Turisme, wants tourists to see Barcelona like a local – safely.
Local knowledge is brought to tourists via the StepSavvy app, guiding them around Barcelona in the safest possible way. Digital app features – such as recommended places to go and generated safe routes – communicate with environmental features to help tourists always stay savvy.
Aiming to unite tourists with locals uses an icon that transcends language.
Communications deck below outlining the awareness touchpoints and user journey with StepSavvy -
