Designing Bupa’s celebratory ‘Make the Elephant Run’ company event.
A project conducted whilst on placement with Altadicta, 2023.
A four week long digital event to celebrate Bupa’s achievements at the midway point of their 3x6 company strategy, & to energise all employees to keep going.
I designed the overall event identity & logo which was used across all collateral, digital & print. Additionally, I helped the wider team strategise the event’s story/journey.
The event was co-hosted on an immersive platform that turned Bupa’s 6 strategy pillars (Customer Experience; Transformation; Agile Culture; Sustainability; Growth; Data) into treehouses in the savannah.
I designed ‘Skills & Challenges’ that employees would complete under each pillar in the platform.
I helped the team to ideate and design all assets for the branding of Bupa’s Head Office in London*, bringing the essence of the savannah and the platform into the office.
*Some assets also used to brand other Bupa Offices: Brighton; Bristol; Leeds; Manchester and Staines.
