Storyboard and illustrations for Whirlpool’s ‘Zero Retaliation’ video.
A project conducted whilst on placement with Altadicta, 2023.
Whilst on my placement year with creative marketing agency, Altadicta, we were briefed by Whirlpool to communicate their Zero Retaliation policy at this year’s Integrity Week. The week aims to reach all Whirlpool employees. reminding them what integrity means and reinforcing their Speak Up message.
The concept of the animation was to showcase everyday examples in the offices and the manufacturing sites of what retaliation looks like. I worked with the Altadicta team and the client to illustrate scenarios and produce a storyboard. We provided the animator with all assets, resulting in a 3 minute video that is now used at all sites globally.